The most important reason you want to start an link building campaign is to improve your search engine rankings and get free traffic from Google, Bing, Yahoo and all the other little search engines of the web when people search for your topic. Links to you from other sources says to their algorithms, "Hey, look at me, I'm important when it comes to this topic."
The second advantage of a link building campaign is simply exposure of your name and becoming known as an expert on your subject matter. If you're the best tomato gardener in the world and garden bloggers start linking to you because they like your information then their readers are going to see that and come check it out because they trust their opinion, and in turn those readers might mention you too, and so the cycle goes.
Link building helps establish your value. People don't like to link to things that are spammy, so when you're getting authentic links from real sources it shows readers and search engines that your content is valuable in some way. After all, no one wants to read heaps of keyword filled spammy junk online, they want solutions to problems, tidbits of interest, and maybe a little bit of entertainment when they're coming to your website.
In many cases building links to your website can be completely free advertising and marketing for your website. Why pay for high priced banner ads and crazy services when you can build an online reputation that will last for a long time to come? All those little links you gain today will continue to serve you in the coming days, weeks, months, and years of business online.
One really big reason to start a campaign like this is simply that your competition is not doing it. Think about that for a moment. You are likely in business to make money. I know I certainly am. If you can gain a little bit of a competitive edge with some simple back to basics online marketing that your competitors aren't bothering to do, then it's worth every moment of effort that you can throw at it.
You'll build strong and relevant relationships in the online community when it comes to your topic or niche. This is probably more of a side effect more than anything, because you'll naturally start meeting people in your niche while you work on your link building campaign. Looking at things long term, it's a great side effect of the campaign because those forged relationships will serve you well in the years to come, often times more than any of your other marketing efforts. In other words, getting a link often leads to other things that help grow your business. It's a lifecycle of sorts.
And number seven on my list of reasons to start your backlink building campaign today is that it just works, plain and simple, as long as you do it in an honest and authentic way. While it's not the only tool in the toolbox, it's still an important one in the online business world today.
Tips to Launch an Effective Back Link Campaign Backlink Generator: How to Get Your Website Found Online Backlink Building: How to Use Blog Commenting to Get Quality Backlinks The Importance of Link Diversity A Successful Website Needs SEO Link Popularity
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